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What is the difference between a developer sending messages to subscribers versus Mxit sending in-app messages?

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Last updated by Rudolph Keown on September 02, 2013 15:13

Messaging API App message

Mxit App Message

Pushed messages to all users online with start of message.

Served to user only on login

Spool messages for not online users for 6 days

Can be booked for a specific time slot.

Only limited to standard  Mxit mark-ups

Can support linking as well as Mxit mark-ups

Target per user

Can be targeted: Age, Gender, Region etc.

Free to Owner

Owner can target all users, Non Owner pay per message

With the Mxit App Message, this is sent using Mxit's servers and thus incurs no costs to the developers for data usage.